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Flavor of the Week

The latest 'Flavor of the Week' information and uses of new flavors that are trending in restaurants with data from Datassential

The Kentucky Mule is a bourbon lover’s dreamThe Kentucky Mule is a bourbon lover’s dream

Datassential

February 21, 2023

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The Kentucky Mule is a variation of the classic Moscow Mule, which consists of ginger beer, vodka, and lime. But instead of vodka, this version gets the spirit that Kentucky knows best: Bourbon.

Bourbon is loved or liked by 34% of consumers, and known by 86%, according to market research firm Datassential. Those numbers and bourbon’s popularity tend to skew toward men. The Kentucky Mule specifically is known to far fewer consumers, just 33%, but provides an opportunity to draw in lovers of the classic version.

Datassential reports that the Kentucky Mule is found on 1.1% of U.S. restaurant menus, up 83% over the past four years.

Click through the gallery to learn more about this Flavor of the Week and see how one restaurant is using the Kentucky Mule on its menu.

Plus, watch this video to learn how to make a Kentucky Mule.

About the Author

Datassential

Datassential is a market research firm providing data, intelligence and market research to the foodservice industry. 

Twitter: @Datassential

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