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Fox Restaurant Concepts to launch to-go-only Fly Bye and Flower Child

New concept features chicken tenders, wings and Detroit-style pizza

Ron Ruggless, Senior Editor

November 30, 2020

2 Min Read
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Fox Restaurant Concepts will open Fly Bye To Go in Phoenix, Ariz., on Dec. 9.Fly Bye To Go

Fox Restaurant Concepts, now a subsidiary of The Cheesecake Factory Inc., is launching one new takeout-only restaurant concept, Fly Bye To Go, and a takeout-only version of its fast-casual Flower Child.

Company founder Sam Fox plans to open Fly Bye To Go on Dec. 9 in Phoenix, Ariz., and the Flower Child offshoot in 2021 in Tempe, Ariz.

The company, in a news release, said Fly Bye will be serving Detroit-style pizza and fried chicken.

“Fly Bye keeps it crispy with buttermilk-dipped, hand-breaded wonderfully crunchy chicken tenders (so you can stop pretending that kid’s meal isn’t for you),” the company said.

The tenders will be served with a selection of 10 sauces for dipping, ranging from an Asian-inspired version to cheese fondue that’s a signature at sibling concept Culinary Dropout.

Other items will include wings, mozzarella sticks and pizza.

“We spent a lot of time getting the dough just right,” Fox said in a statement. “When you bite into this pizza the crust is airy, the center is cheesy and the edges are perfectly crunchy.”

Fly Bye will operate out of the company’s “The Yard” complex, occupying the former Little Cleo’s space next to Culinary Dropout. Little Cleo was a Fox seafood restaurant that closed in 2018.

Customers will be able to order Fly Bye food online and pick it up at the location or have it delivered through a third-party smartphone service.

The company also confirmed it will be opening its first takeout-only Flower Child, which has been until now a fast-casual concept, in Tempe, Ariz., in 2021. Flower Child has 26 locations in 11 states.

Calabasas Hills, Calif.-based Cheesecake Factory Inc., after earlier investments in North Italia and Flower Child, acquired the remaining interest in the company in 2019.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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