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Defying the morning daypart pandemic slump

See some new and growing concepts that are changing the breakfast game

Holly Petre, Assistant Digital Editor

October 30, 2020

5 Slides
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As most of the U.S. is poised to close out the year still under some form of coronavirus-related restrictions, restaurants and consumers have had to get creative.

The breakfast segment and family dining has been particularly hard hit, as workers work from home and forgo their usual early-daypart stop for coffee or morning sandwiches. But for some, the pandemic shift has meant longer, luxurious breakfasts and lunches with a later end times, and those concepts are taking advantage.

Several new breakfast spots have opened up during the pandemic to sold out crowds while others have begun to franchise.

Here’s a look at some new and growing breakfast and brunch concepts from coast-to-coast.

Contact Holly at [email protected]

Find her on Twitter: @hollypetre

 

About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

 

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