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Viridian, a dreamy neon wonderland of a cocktail bar, opened in Oakland this month

Farm-to-glass cocktails, high-level composed desserts, dim sum snacks and a design by Brandon Jew

Tara Fitzpatrick, Senior Editor

February 11, 2020

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Uptown Oakland’s Viridian, which opened last week, is a craft cocktail bar from William Tsui, Raymond Gee, Jeremy Chiu and Alison Kwan. The space has been designed to impart fluid and airy vibes as a backdrop for farm-to-glass cocktails and dim sum-style treats and high-level composed desserts.

The design team behind the look and feel of 70-seat Viridian is Soon and Soon Studio, led by Anna Lee and Brandon Jew — the latter a restaurateur and chef in his own right, known for the Michelin-starred Mister Jiu’s in San Francisco and Moongate Lounge.

Neon landscape: Design by Brandon Jew’s studio

Lee and Jew found their inspiration from the colorful side of 1990s, including the 1994 Hong Kong film “Chunking Express,” ‘90s album covers and neon landscapes a recent trip to Hong Kong.

The overall approach to design was to create an environment for imbibing that’s infused with verve and joy. Black and yellow tile from Heath Ceramics and lighting underneath the glossy black bar gets optic nerves pumping in preparation for sips and snacks.

Neon sculptures were created by San Francisco-based artist Laura Stevenson of Rite Guy Design, evoking “what the view might look like from high up in a Hong Kong tower building, overlooking the tremendously influential neon landscape of one of the world’s greatest cities,” the owners said in a release.

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Desserts infused with tea and family history

Viridian’s executive chef, Amanda Hoang, was most recently at 20th Century Café in San Francisco and prior to that was the pastry chef at Bird Dog in Palo Alto, Calif., where she had full creative control of the seasonal dessert menus. Her inspiration comes from her roots: Hoang’s grandmother baked for American troops during the Vietnam War, soothing homesick soldiers with brownies, donuts and pineapple upside down cake.

Her family’s immigrant experience — parents hailing from Vietnam and Taiwan but ethnically Chinese — has informed her kitchen focus. Hoang has a special way with incorporating many different, sometimes surprising, textures into desserts, and with using tea — steeping ingredients or turning it into a powder.

At Viridian, Hoang will be offering her take on desserts with items such as Thai tea tiramisu, blood orange and vanilla bean semifreddo, Rum Po-Tat (a twist on an egg tart) and crullers with a tequila-lilikoi dipping sauce. Other cool mash-ups on the dim sum/small plates menu include salt-and-pepper chicken nuggets, chili-garlic milk bread and char siu bao buns.

What is suburashi omoede?

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That phrase means Japanese hospitality, and while working at Hotel Nikko, bar director and co-owner of Viridian Will Tsui, had suburashi omoede instilled in his style forever.

An Oakland native who grew up in a Chinese immigrant household, Tsui has led bar programs at Hotel Nikko, Jasper’s Corner, Rich Table, Coin-Op and Lazy Bear, plus informal pop-ups known as Tiger and Crane, in which Tsui used Oakland Chinatown produce to its fullest boozy potential.

Local produce is a running theme in Tsui’s drinks, and foraged botanicals lean into the allure of just how wild a place the Bay Area can be.

Here’s a look at the new Viridian.

Contact Tara at [email protected].

Follow her on Twitter @Tara_Fitzie

CORRECTION: This story has been updated to indicate Viridian is now open.

About the Author

Tara Fitzpatrick

Senior Editor, Informa Restaurant & Food Group

Tara Fitzpatrick is Food Management’s senior editor and a contributor to Restaurant Hospitality and Nation’s Restaurant News, creating editorial content for digital, print and events. Tara holds a bachelor of science degree from the School of Journalism and Mass Communications at Kent State University. Before joining Food Management in 2008, Tara was associate editor at National Association of College Stores in Oberlin, Ohio. Prior to that, Tara worked as a newspaper reporter in her hometown of Lorain, Ohio, where she lives now. Tara is a fan of food history, legends, lore, ghost stories, urban farming and old cookbooks. 

Tara Fitzpatrick’s areas of expertise include the onsite foodservice industry (K-12 schools, colleges and universities, healthcare and B&I), menu trends, sustainability in foodservice, senior dining, farm-to-table and innovation.

Tara Fitzpatrick is a frequent webinar and podcast host and has served on the board of directors for IFEC (International Food Editors Consortium).

Tara Fitzpatrick’s experience:

Senior Editor, Food Management (Feb 2008-present)

Associate Editor, National Association of College Stores (2005-2008)

Reporter, The Morning Journal (2002-2005)

LinkedIn: https://www.linkedin.com/in/tara-fitzpatrick-4a08451/

Twitter: https://twitter.com/Tara_Fitzie

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