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Rebranded Tom’s Watch Bar to open Nov. 7 at L.A. Live

Concept unveils new look for sports-watching experience

Nancy Luna, Senior editor, Nation's Restaurant News

November 6, 2019

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The ‘eatertainment’ makeover of Tom’s Urban, now called Tom’s Watch Bar, concludes with the Thursday unveiling of the concept’s remodeled Los Angeles location.

After being under construction for several weeks, the next-generation sports bar is scheduled to reopen Nov. 7 with 155 TVs, including adding a “Megatron” screen for wall-to-wall viewing.

“We wanted to create a restaurant and bar environment that’s both fun and high energy, but also addresses the customer’s increasing demand for interactive and engaging experiences,” Shannon McNiel, president and chief operating officer of Tom’s, said in a statement.

Take a closer look at the reconceptualized bar by clicking on our gallery.

About the Author

Nancy Luna

Senior editor, Nation's Restaurant News

Nancy Luna is a senior editor at Nation's Restaurant News and a contributing editor at Supermarket News. She covers the industry's largest and most talked about fast-food brands including McDonald's, Starbucks, Chipotle Mexican Grill, Taco Bell, Pizza Hut, KFC and Subway. She is an award-winning journalist with more than 25 years reporting experience. As a veteran business reporter based in Southern California, Nancy has covered some of the country's most beloved food and retail brands including In-N-Out, Taco Bell, Trader Joe's, Aldi, Whole Foods Market, Target and Costco. Luna is a graduate of Cal State Fullerton. When she's not digging for news on her beat, you can find Nancy regaling her fans about her latest dining adventures on her Fast Food Maven social media channels. Contact [email protected]  or follow her on Twitter at https://twitter.com/fastfoodmaven

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