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Guy Fieri partners with Earl Enterprises to launch Chicken Guy!

Fast-casual chicken tender concept to open this summer in Disney Springs

Lisa Jennings, Executive Editor

July 26, 2018

2 Min Read
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Guy Fieri is teaming up with Planet Hollywood founder and chairman Robert Earl to launch Chicken Guy!, a fast-casual chicken tender concept at Disney Springs at the Walt Disney World Resort near Orlando, Fla.

Scheduled to open later this summer, Chicken Guy! will feature hand-pounded chicken tenders, paired with various sauces, for which Fieri is known. The tenders will be grilled or fried, and served straight up on skewers, or as the protein in sandwiches or salad bowls. The chicken will be “antibiotic free” and never frozen, the company said.

Link_2520-_2520Big_2520Blat.pngSides will include fries, macaroni and cheese, fried pickles and slaw, along with Flavortown Frozen Treats, such as the Triple Double Ice Cream with triple chocolate and double mint flavors; or the Cinnamon Apple with vanilla ice cream coated in Apple Jacks cereal.

Earl — whose Earl Enterprises portfolio includes close to 200 restaurants, including the Buca de Beppo, Earl of Sandwich and Bertucci’s chains — said the partnership is the result of work Fieri did last year developing a new menu for the refurbished Planet Hollywood in Orlando.

“I was spending $30 million after a very successful 20 years at Planet Hollywood Disney, and I was upgrading every category, so I wanted to embellish with something Planet had never done before and bring in a celebrity chef,” Earl said. “And the relationship took off. He was amazing. It was like having a movie star in the building. We became friends and we vowed to work together.”

Chicken Guy! was designed to be multiplied, Earl said, but he declined to reveal growth plans going forward.

“I want to have a really successful opening at Disney Springs. We have a knock-out location,” he said. “I think we will grow very rapidly once we’ve tested everything.”

The average check, with a side and beverage, will likely be around $11, said Earl, which he described as “extremely competitive.”

Fieri’s flagship Guy’s American Kitchen & Bar in Times Square closed last year, but several variations remain open in various U.S. cities and internationally, along with Guy Fieri’s Smokehouse, Guy Fieri’s Chophouse and his Bar-b-que Joint, Burger Joint and Sammich Joint concepts.

The host of the Food Network’s “Diners, Drive-Ins and Dives” also reportedly has a new taco joint, aptly dubbed Taco Joint, coming to Texas Live!, an entertainment-and-hotel complex in Arlington, Texas, scheduled to open in August.

Contact Lisa Jennings at [email protected]

Follow her on Twitter: @livetodineout

About the Author

Lisa Jennings

Executive Editor, Nation's Restaurant News and Restaurant Hospitality

Lisa Jennings is executive editor of Nation’s Restaurant News and Restaurant Hospitality. She joined the NRN staff as West Coast editor in 2004 as a veteran journalist. Before joining NRN, she spent 11 years at The Commercial Appeal, the daily newspaper in Memphis, Tenn., most recently as editor of the Food and Health & Wellness sections. Prior experience includes staff reporting for the Washington Business Journal and United Press International.

Lisa’s areas of expertise include coverage of both large public restaurant chains and small independents, the regulatory and legal landscapes impacting the industry overall, as well as helping operators find solutions to run their business better.

Lisa Jennings’ experience:

Executive editor, NRN (March 2020 to present)

Executive editor, Restaurant Hospitality (January 2018 to present)

Senior editor, NRN (September 2004 to March 2020)

Reporter/editor, The Commercial Appeal (1990-2001)

Reporter, Washington Business Journal (1985-1987)

Contact Lisa Jennings at:

[email protected]

@livetodineout

https://www.linkedin.com/in/lisa-jennings-83202510/

 

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