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FB Society opens limited-service slider concept, Son of a Butcher

New limited-service Dallas concept features pick-up window for online orders and ample outdoor seating

Ron Ruggless, Senior Editor

December 21, 2020

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FB Society, which recently rebranded from Front Burner Restaurants LLC, has opened a new limited-service sliders and waffle fries concept called Son of a Butcher in Dallas.

The Dallas-based multi-concept operator tested the menu at a Legacy Hall location and offers it in a restaurant remodeled from a long-time Melios Bros. Char Bar location. It opened Dec. 14.

To appeal to no-touch COVID-19-wary customers, the location offers a drive-thru but for pickup of online orders only. The new restaurant also offers ample outdoor seating in front and on a narrow side patio with propane heaters.

The counter-order format is offered, along with some seating in the 1,730-square-foot building. The outdoor seating capacity is 68.

Through Dec. 27, Son of the Butcher is offering only dinner service from 4-10 p.m. Sunday-Wednesday, 4-11 p.m. on Thursday and 4-midnight on Friday and Saturday.

The Lowest Greenville location offers a menu of 13 sliders with chicken, wagyu beef, pork and vegetarian varieties as well as waffle fries, fried cheese curds, shakes and alcoholic beverages. Sliders are sold one for $3.95, two for $7.57 and three for $11.25 as well as a larger pack of 13 for $45. Shakes are $6.

Son of a Butcher has partnered with Grubhub, DoorDash and Ubert Eats for third-party delivery.

FB Society operates full-service concepts, including the nine-unit Whiskey Cake, the four-unit Sixty Vines, the two-unit Mexican Sugar, the three-unit Ida Claire, Haywire and The Ranch at Las Colinas. It also operates Legacy Hall in Plano, Texas, and the Unflawful Assembly Brewing Co. among other projects. The predecessor Front Burner Restaurants created the fast-casual Velvet Taco and full-service Twin Peaks concepts.

Here’s a look at the new Son of a Butcher restaurant.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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