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Meet 'beefshi,' a non-seafood twist on sushi

Joanna Fantozzi, Senior Editor

March 26, 2019

1 Min Read
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North American Meat Institute

The beef industry is trying to cash in on the popularity of sushi by creating sushi recipes made with beef instead of raw seafood. Food stylist Lisa Cherkasky, based out of Arlington, Va., created the recipes for the North American Meat Institute, a contractor to the Beef Checkoff, an arm of the Cattlemen’s Beef Board.

“Sushi is very popular but many people simply do not like the idea of raw fish or the taste of seafood in general,” Eric Mittenthal, vice president of public affairs at the North American Meat Institute, said. “We know most Americans love beef, so beefshi offers a much larger consumer base for sushi.”

Recipes include:

  • Muffarolletta: A sushi version of the classic Muffuletta sandwich  

  • Beefy Cali Roll: A California-like roll made with corned beef instead of imitation crab meat

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About the Author

Joanna Fantozzi

Senior Editor

Joanna Fantozzi is a Senior Editor for Nation’s Restaurant News and Restaurant Hospitality. She has more than seven years of experience writing about the restaurant and hospitality industry. Her editorial coverage ranges from profiles of independent restaurants around the country to breaking news and insights into some of the biggest brands in food and beverage, including Starbucks, Domino’s, and Papa John’s.  

Joanna holds a bachelor’s degree in English literature and creative writing from The College of New Jersey and a master’s degree in arts and culture journalism from the Craig Newmark Graduate School of Journalism at CUNY. Prior to joining Informa’s Restaurants and Food Group in 2018, she was a freelance food, culture, and lifestyle writer, and has previously held editorial positions at Insider (formerly known as Business Insider) and The Daily Meal. Joanna’s work can also be found in The New York Times, Forbes, Vice, The New York Daily News, and Parents Magazine. 

Her areas of expertise include restaurant industry news, restaurant operator solutions and innovations, and political/cultural issues.

Joanna Fantozzi has been a moderator and event facilitator at both Informa’s MUFSO and Restaurants Rise industry events. 

Joanna Fantozzi’s experience:

Senior Editor, Informa Restaurant & Food Group (August 2021-present)

Associate Editor, Informa Restaurant & Food Group (July 2019-August 2021)

Assistant Editor, Informa Restaurant & Food Group (Oct. 2018-July 2019)

Freelance Food & Lifestyle Reporter (Feb. 2018-Oct. 2018)

Food & Lifestyle Reporter, Insider (June 2017-Feb. 2018)

News Editor, The Daily Meal (Jan. 2014- June 2017)

Staff Reporter, Straus News (Jan. 2013-Dec. 2013)

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