Virtual Dining Concepts rebrands, creates new concept with Robert Irvine

Los Angeles-based Virtual Dining Concepts (VDC), the virtual dining company known for partnering with celebrities like Mariah Carey and MrBeast, has announced the creation of two new virtual restaurants, one with Barstool Sports and another with chef Robert Irvine.

Pardon My Cheesesteak, the brand from Barstool Sports’ Pardon My Take podcast, has a menu centered around cheesesteaks and loaded fries.

For the second brand, TV personality, chef and Restaurant Impossible host Robert Irvine collaborated with VDC to open Robert Irvine’s America Heroes, a sandwich restaurant that supports military veterans and active-duty personnel. 

VDC has also rebranded, unveiling a new logo and website.

“We are thrilled to unveil a refreshed look and feel for VDC,” said CEO Stephanie Sollers in a statement. “The goal of the rebrand was to focus on the importance of community in crafting the future of hospitality and pave the way for company growth. The brand was designed to create excitement, transcend our category, and speak to all stakeholders — operators, creators, foodies, and everyone in between — and share the value that we create together. We can’t wait for you to experience our new identity.”

The rebrand was completed in collaboration with Milkshake Studio.

“The new VDC brand reflects a commitment to our kitchen partners — our main mission is to give them a larger opportunity to thrive. In addition, connecting creators with their fans to share moments beyond the food is something we do better than anyone else. We're ready to continue to be a market leader, and this new brand is the first step,” said Alex Martineau, partner and creative lead at Milkshake Studio.